Low Priced DJ’s Are Ripping You Off
Low priced Disc Jockey’s are ripping you off. A wedding DJ I know called to tell me that he lost business to another DJ that charges less then half his price, and that is DJ also told this couple that he basically does the same thing he does. Really?
I have heard of this DJ business before, I’ve seen their paid ads everywhere. It’s a husband & wife team that spends a great sum of money on advertising. So how can they make a livable wage charging clients much less an the average rate? It’s simple, one, they also do videography, second, because of all the commercial ads, and low prices they are able to book more weddings per week based on low price.
Sounds like a great deal for the client, or is it really?
The cheaper DJ is the better value, or is it? Sounds good, so what’s the problem?
Paying less is always better, only if your getting the same value for you’re your
money. Do you really love a low price? or do you love getting great value for
the price?
The problem is, this DJ is not pricing his service enough, and therefore he has to book
more weddings to stay in business and on top of that has to also run a second business
in videography to stay afloat. This means this DJ cannot give his clients the full time
attention and quality service they deserve for their wedding. This is a disservice to their
clients and to themselves.
These DJ’s are no better than part-time or hobbyist DJ’s because they simply cannot or
do not have the time to…
A. meet with their clients at their convenience.
B. properly plan their clients wedding and custom craft each wedding to fit their clients
style. This means they more then likely will perform the same worn-out routine for
every wedding. I call this cookie-cutter weddings, they play the same songs, do the
performance etc.. for every wedding.
C. receive the proper education & training they need to be professional because of the
lack of time & money. Every profession needs proper education & training, most
mobile DJ’s don’t think they need it. This is more than connecting wires & pressing play.
D. upgrade or even maintain old audio equipment because of the lack of money. This
means that there is the possibility of bring shoddy equipment or equipment failure at
the next event.
Over the years I’ve seen these DJ’s price themselves right out of the business, because
they are afraid to raise their rates. They don’t understand that in the long run, it’s the
quality of service that will ultimately keep you in business for a long time, even through
a recession. What clients really want is value and quality for their money.
“The bitterness of poor quality remains long after the sweetness of low price is forgotten”
Benjamin Franklin
Mark Sanchez
It’s the truth! It comes down to the experience of the bride and groom.
Think of dining. Can McDonald’s fill you up? Sure. Can McDonald’s provide you with a unique & memorable dining experience? Probably not, unless you’re talking about food poisoning.
Can a non-professional/Hobby DJ entertain at your wedding reception? sure. Can this DJ provide you with a unique & memorable entertainment experience? Probably not, unless you’re talking about a reception disaster (i.e. forgot your first dance song)
Good stuff Mark.
I especially like…”This means this DJ cannot give his clients the full time
attention and quality service they deserve for their wedding. This is a disservice to their clients and to themselves.”
Most brides and grooms have a hard time with this because…”Full time attention” goes way beyond the day of their wedding. It involves several hours behind the scenes doing all of the prep, which they will never know about.
You wrote:
“They don’t understand that in the long run, it’s the quality of service that will ultimately keep you in business for a long time even through a recession. People want value and quality for the money”
I wish more people understood this!
I booked the couple getting married Oct 10 at Montelucia. They met with 6 DJs before me and… they were open minded enough to see the value of my services. Before me, the highest priced DJ was $950!! Can you believe that?!